Since When Did Brand Strategist = Life Coach?

When my business partner Michelle and I launched our company I AM. creative, almost a year ago, we noticed right away that the needs of our clients and potential clients reached far greater than a brand strategy, mission statement, logo and website. I am not sure if it’s the nature of the mind/body/spirit industry in which we serve, or the fact that a lot of the people we meet with are leaving a stable career to pursue their passion – regardless, the one common thread is that our client base is comprised of what Forbes has called the new feminist movement, they are all entrepreneurs. Let me first give a shout out to the few men we have worked with, but let’s be honest, we are surrounded by lady love. Women ages twenty-something to 60+ have logged one-on-one time with us in pursuit of what has not only been a clear action plan to get their new business off the ground, or announce a new product, but unbeknownst to them, they have also been seeking permission. Permission for what? Permission to be who they long to be, permission to go for their dreams, permission to be seen and heard and supported unconditionally. What comes to mind immediately is one of my all time favorite passages from A Return to Love, by Marianne Williamson Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are...

A Priest, a Rabbi and a Life Coach walk into a bar…. Part I

I was born in 1973. As a child, going to church on Sundays and Holidays was something we just did. My father was more religious then my mom, so we ended up in a Catholic Church rather than the Lutheran one my mom didn’t really connect with. I was baptized, had my First Communion and was Confirmed. Confirmed as what? Honestly, I couldn’t tell you, but my guess it has something to do with coming of age. Fast forward to high school when going to church was more of a thing we did at Christmas, I remember the moment we looked at each other as a family and decided that this just wasn’t something that served us anymore. During the Christmas Eve service, after we received communion, the people of the congregation wheeled out a birthday cake and we sang Happy Birthday to Jesus. The Gordon Family was out. I grew up in a pretty religiously diverse town compared to some. It seemed it was equally Jewish as it was Christian, but I don’t know the true stats on that. Mostly I remember in 7th and 8th grade going to a Bar Mitzvah or Bat Mitzvah every other weekend, getting to wear a new dress each time and playing spin the bottle at the after parties. As an adult I’ve gone to a couple of church weddings and recently went to one in a Temple. (Side note: for purposes here on out in this blog post, what I am talking about does not apply at all to that wedding.) Lots of traditional type mass services, big beautiful white dresses...

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