Since When Did Brand Strategist = Life Coach?


When my business partner Michelle and I launched our company I AM. creative, almost a year ago, we noticed right away that the needs of our clients and potential clients reached far greater than a brand strategy, mission statement, logo and website. I am not sure if it’s the nature of the mind/body/spirit industry in which we serve, or the fact that a lot of the people we meet with are leaving a stable career to pursue their passion – regardless, the one common thread is that our client base is comprised of what Forbes has called the new feminist movement, they are all entrepreneurs.

Let me first give a shout out to the few men we have worked with, but let’s be honest, we are surrounded by lady love. Women ages twenty-something to 60+ have logged one-on-one time with us in pursuit of what has not only been a clear action plan to get their new business off the ground, or announce a new product, but unbeknownst to them, they have also been seeking permission. Permission for what? Permission to be who they long to be, permission to go for their dreams, permission to be seen and heard and supported unconditionally.

What comes to mind immediately is one of my all time favorite passages from A Return to Love, by Marianne Williamson

Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light not our darkness that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous,
talented and fabulous?

Actually, who are you not to be?
You are a child of God.
Your playing small does not serve the world.
There’s nothing enlightened about shrinking so that other
people won’t feel insecure around you.

We were born to make manifest the glory of
God that is within us.

It’s not just in some of us; it’s in everyone.
And as we let our own light shine,
we unconsciously give other people
permission to do the same.

As we are liberated from our own fear,
Our presence automatically liberates others.

I AM. creative was created out of a desire to be fabulous and talented. We too wanted to rise and shine and manifest the glory, for ourselves and for others. Fortunately, Michelle and I saw the reflection of light within each other to roll the dice, pass go and play full out. We see that some of the people we meet with aren’t so lucky to have that support and aren’t comfortable with only the whisper of knowing. Unfortunately we sometime have to jump before we find out we had wings the whole time.

As we continue to lovingly support our clients and the community, we are commonly giving the same advice, well Michelle is, this is her favorite one liner, “The time is now!”. It is so true though. Every workshop or seminar I attend, that is the call to action. There is only now and there is no better time. To quote Dr. Wayne Dyer, “Excuses be gone”, Marie Forleo, “…keep going for your dreams, the world needs that special gift that only you have” and Tony Robbins, “Never leave the site of inspiration without taking action”. Powerful!

But words and thoughts are only that and the fear can be stagnating. Being retreat junkies ourselves, Michelle and I think that’s nothing a little personal mastery work can’t fix. A little Tony Robbins’s Unleash the Power Within, Landmark Forum, Donny Epstein’s Ultimatum or even Mama Gena’s School of Womanly Arts. There are thousands upon thousands of programs, books and workshops and it’s all the same dish made with their own unique spices. The main ingredients; loving yourself, deeply, truly, madly; trusting your own inner truth; believing in a power greater than yourself and then having a routine in which you make these things a daily practice. As soon as you even begin to explore what that next level of transformation looks like for yourself, there is always an awakening. You will notice then, the permission has been granted to you, by you, for you, unconditionally.

In whatever stage a client arrives, we will meet them there. If it requires a little hand holding, a little tissue passing or maybe it’s already time for high-fives and high kicks – we love the process. We thoroughly enjoy watching stars shine and are so grateful our job is to help make them more brilliant and gorgeous.

(This blog post was written in February of 2013. I am no longer with I AM. creative, but wisdom shared still stands).

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